Whether you are in a niche law practice or an area that is saturated with endless competition, a successful marketing strategy requires you to know how people are searching for your services.
At Raincross, we perform thorough research on search habits and trends to fully understand how to design a fully optimized website, write targeted content and conduct reputation management services to convey your message in a consistent and trustworthy way.
Marketing a law practice is a struggle for many attorneys since most do not fully understand what goes into a successful marketing campaign. As a rule, marketing for legal firms is all about relationship building. As an attorney, your clients need to trust you implicitly. Earning this trust online is done by consistently and respectfully educating potential clients about your practice, your legal specialty and by publishing articles that present your firm as a leader and expert in your area of practice.
Here are a few legal marketing services and strategies you can use to grow your legal business:
Website Design for Legal Businesses
Your website needs to clearly and unequivocally reflect the image you are trying to project for your law firm. Having a website is crucial for creating awareness, visibility and access in a world where every business has a web address.
Law Firm SEO
In today’s digital world, those seeking the services of a lawyer will head online to research potential law firms. If your firm shows up on page 2 of a Google search, then you essentially do not exist. As an attorney, you are likely not also an SEO expert. For this reason, you need someone who specializes in Search Engine Optimization who will research the best keywords for you to target and create content that will boost your website to the first page of the search results.
The majority of your business will come from clients living in your local area, which is why it is increasingly important to appear in the local directories such as Yelp, Yahoo Local, Google+ Local, Bing Places, YellowPages and other local directories. As part of a dynamic SEO campaign, your website needs to be optimized so that it shows up prominently in the local search results.
Pay Per Click Marketing
With the substantial amount of competition your legal services firm has to contend with, you should not rely solely on organic search engine traffic. Paid website traffic via pay-per-click (PPC) advertising is another effective way to lure potential clients to your site.
Social Media Marketing for Law Firms
These days, if your firm’s presence on the major social media platforms is weak, then you are losing out to your competition. Take your networking online through social media platforms such as LinkedIn, Facebook, Twitter, Instagram and more.
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