Pay-Per-Click advertising is still one of the best ways available to get immediate traffic and conversions to your website.
You don’t have to wait the weeks or months of SEO. However, PPC is constantly changing, so it’s important to stay up-to-date with the latest news and trends.
If you want your PPC campaign to the best possible in 2020, then follow these trends and watch your PPC game improve dramatically. Don’t just do the same old same old in 2020—it’s time to reinvigorate your advertising and bring new tactics into the new year.
PPC Campaign Automation Continues
One of the biggest complaints people have had about Google Ads is it’s too complex for the average business owner.
You don’t have the time or money to spend hours going over the interface to create the best ads to attract your customers.
In 2019, Google introduced various automation options for your ads to make it easier for business owners to create their own campaigns. Expect this to continue into 2020 as automation merges with artificial intelligence.
It’s not just Google adding this to their services, either, but other PPC providers like Facebook and Amazon. They’ll dig deep into your behavior to laser-target ads to their customers.
Invest in Videos Across Channels
You can’t scroll through Facebook without hitting video ads—expect that to continue and grow in 2020.
Google wants people to do more than just sell a product; they want you to tell a story. It’s hard to do that with a static display ad or limited character text ad.
Video ads are hot, and people watch them. While video ads aren’t new, they’ve been limited to places like Facebook and YouTube, but you can expect that to change. Companies have been hesitant to invest in video because of the high production costs, but they can’t afford not to anymore.
Companies Expand Beyond Google
For years, Google has been the go-to ad platform for marketers.
The platform has been around for a long time and advancements have made it easier to use. With other platforms popping up, companies will have to diversify their budget among several in 2020.
Google Ads will still be a major part of your advertising plan, but popular sites like Amazon, Facebook, LinkedIn and Instagram have a huge audience as well. Companies wanting to open up to new audiences will need to familiarize themselves with these platforms and dedicate a portion of their budget to them.
Audience Segmentation for Better Results
The days of seeking out audiences based on age or other similar demographics are over.
Advertising platforms can now segment audiences much further, so your ads can be targeted to people based on hobbies, opinions, purchasing style and more.
This will allow companies to better create ads for very specific audiences and see a better return on their investment.
2020 Will Be a Big Year for PPC
PPC is a powerful tool for marketers and it will only grow in popularity and scope in 2020.
If you want your PPC campaign to be next-level, then check out how these trends can help you.
If you want to learn more about PPC advertising and digital marketing, keep exploring and checking back with our site.
About The Author: Lauren Payne
Lauren is a skilled account manager, social media marketer and content writer. She brings many years of marketing, sales and account management experience to Raincross.
Before joining Raincross, she worked for numerous non profit organizations and taught special education within the Riverside Unified School District (RUSD).
Lauren was born and raised in Riverside, CA where she is currently (and happily!) raising her three daughters. She graduated from University of California, Riverside with a BA in Sociology, and went on to earn her Master's degree in Special Education from Chapman University.
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