Does SEO still matter in 2023?
Yes, SEO will be just as important in 2023, if not more so, than it is right now. It will continue to be the best way for businesses to get the most organic traffic to their websites and get ahead of their competition. In addition, as search engines update their algorithms, businesses may find themselves needing to adjust their SEO strategies to keep up with the changing trends and ensure they remain visible and successful.
As competition in the digital world becomes fiercer, the pressure to stay ahead of the curve increases exponentially. Consequently, businesses must stay up to date with the latest search engine optimization (SEO) trends to ensure their sites remain visible to as many users as possible. To assist businesses in keeping up-to-date with the latest SEO trends, this article presents a comprehensive overview of the anticipated SEO trends for 2023.
Our Top SEO Trends for 2023
1. Mobile-Optimization will Continue to be Essential
In 2023, more than 70% of the website traffic is expected to be generated through mobile devices. This means that for businesses to remain competitive and enjoy increased visibility, an effective mobile SEO strategy must be implemented. Mobile-optimization should include accelerated mobile pages, device indicators and local SEO strategies.
2. Voice Search Will be More Powerful
Voice searches are predicted to become even more popular in 2023 as they offer users a faster and easier way of finding information. This means businesses must optimize their content for voice search queries to ensure they’re elevated in the SERPs.
3. Artificial Intelligence to be Utilized
Businesses are anticipated to make use of machine learning and artificial intelligence (AI) to further optimize their SEO campaigns. AI can be used for personalizing content for each customer, as well as to ensure that each message resonates with the target audience. Additionally, AI can help to optimize the structure of content, leading to better rankings in the SERPs.
4. Structured Data to be the Norm
Structured data involves using schema markup to make content easily interpretable by search engines and increasing the chances of appearing on the SERPs. In 2023, businesses should focus their efforts on ensuring that their data has a valid schema markup.
5. Natural Language Processing
This is a complex technology that involves understanding the intent behind user queries, rather than relying on exact search terms. Businesses can capitalize on natural language processing by optimizing their content for conversational queries, as well as including words commonly used in day-to-day conversations.
6. Focus on Core Web Vitals
7. Leverage Content Clustering
Content clustering is the practice of organizing content into groupings based on topics or themes. Doing this helps search engines better understand the purpose of each page, which aids in SEO.
8. Improve User Experience
User experience is key to SEO success. This means providing a fast, seamless web experience for visitors. Improving things like page load speed and page design can help with SEO rankings.
About The Author: Kevin Watts
Kevin Watts is the founder of Raincross, a premier web design, development and digital marketing agency headquartered in Riverside, CA.
Kevin got his start in online marketing and website design by working for some of the most prominent names in online retail. He's most recognized for helping to start e-commerce retailer Organize.com in 1998, and spent 12 years running the company's e-commerce and online marketing operations. He has been recognized and has received several online retail, marketing and merchandising awards throughout his career.
Kevin grew up in Riverside, CA and graduated from the University of Wyoming. In his spare time, Kevin is an avid fly-fisherman, college football fan, and enjoys spending time with his son Matthew, daughter Kate and wife Lindsey.
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