Yes, it’s true our website now has a new home. Our new address is Raincross.com. We’re excited that we’re now able to drop a few characters, strengthen our online identity while maintaining our Riverside and Inland Empire roots.
Noted style guide author and literary professor William Strunk said it best in The Elements of Style:
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell.”
We agree with Strunk. Why use two words when you can use one?
In addition, we made the move for a couple of other reasons:
1) For future branding purposes.
2) Our new domain is actually a more mature domain that will give us stronger presence within search engine results pages.
3) Shorter domains tend to perform better in a variety of ways, including easier to remember.
Don’t worry though, RaincrossMarketing.com and our and email addresses automatically redirect, so there should be no hiccups in the migration to Raincross.com.
We’re glad you found us and we’re excited to welcome you to our new home.
About The Author: Kevin Watts
Kevin Watts is the founder of Raincross, a premier web design, development and digital marketing agency headquartered in Riverside, CA.
Kevin got his start in online marketing and website design by working for some of the most prominent names in online retail. He's most recognized for helping to start e-commerce retailer Organize.com in 1998, and spent 12 years running the company's e-commerce and online marketing operations. He has been recognized and has received several online retail, marketing and merchandising awards throughout his career.
Kevin grew up in Riverside, CA and graduated from the University of Wyoming. In his spare time, Kevin is an avid fly-fisherman, college football fan, and enjoys spending time with his son Matthew, daughter Kate and wife Lindsey.
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