Yes, it’s true our website now has a new home. Our new address is Raincross.com. We’re excited that we’re now able to drop a few characters, strengthen our online identity while maintaining our Riverside and Inland Empire roots.
Noted style guide author and literary professor William Strunk said it best in The Elements of Style:
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell.”
We agree with Strunk. Why use two words when you can use one?
In addition, we made the move for a couple of other reasons:
1) For future branding purposes.
2) Our new domain is actually a more mature domain that will give us stronger presence within search engine results pages.
3) Shorter domains tend to perform better in a variety of ways, including easier to remember.
We’re glad you found us and we’re excited to welcome you to our new home.